Pardot , a business-to-business marketing automation software provider located in Atlanta, Georgia has been recently taken over by ExactTarget for a total sum of $95.5 million, consisting of $85.5 million in cash and $10.0 million in ExactTarget common stock.
Pardot is a specialist software-as-a-service marketing automation platform that helps create, deploy and manage online lead nurturing marketing campaigns. This new acquisition will enable ExactTarget to serve both business-to-business and business-to-consumer marketers worldwide.
“Marketers around the world are hungry for a lead nurturing solution that integrates with their broader marketing efforts and transcends the current offerings available from point solution providers,” said Scott Dorsey, ExactTarget co-founder and chief executive officer.
Dorsey said that the addition of Pardot to the ExactTarget suite will enable Exact Target (News - Alert) to redefine marketing automation and deliver the most scalable, comprehensive automation solution that helps both B-to-B and B-to-C marketers leverage the power of data to connect with customers across e-mail, mobile, social media and the Web.
The company has also integrated with salesforce.com, NetSuite (News - Alert), Microsoft Dynamics CRM and SugarCRM, Pardot with more than 1,000 organizations, ranging from small and mid-sized businesses to divisions of large enterprise organizations.
“Pardot has emerged as the leading provider of marketing automation for clients in the small business and mid-market,” said Adam Blitzer, Pardot co-founder and chief operating officer.
“Now as a part of the ExactTarget family, we can provide our clients with even greater capabilities, as we leverage ExactTarget’s substantial resources and industry leading cross-channel messaging platform. Our goal remains the same – to redefine marketing automation and help marketers around the globe achieve even greater results,” Blitzer further added.
Edited by Brooke Neuman